He’s a Pepper. She’s a Pepper. Beverage Company Wins Bridesmaid Auction
It was bound to happen again. A bride’s unusual effort to raise fundsonline for her wedding has led to an unconventional result — a wedding ceremony secured by a corporate sponsor. Dr. Pepper’s Snapple Group will donate $10,000 and drinks to the wedding ceremony of Kelly Gray and Karl Gau.
In an effort to have a nice wedding Virginia Beach hairdresser Kelly Gray went on eBay to offer a spot in her bridal party to the highest bidder. Gray decided that, not only would the winner get the chance to be in her wedding, but they’d also receive a dress and shoes, as well as an invitation, plus one, to the reception. If a man happened to be the winner, they’d supply the tuxedo. But when the auction was over Wednesday, the winner was not a woman eager to wear taffeta, but a representative of Dr Pepper Snapple Group. She said the company also plans to launch a Web site to help her find a bridesmaid or provide a surprise guest for the slot (wonder if it will be the Snapple Lady?).
Gray was surprised at all of the media attention. Appearing on NBC’s TODAY Show with three of her bridesmaids, Gray explained, “I put it up for a penny, and I thought, it wouldn’t sell at a penny, I thought that was it. When I started seeing some bids, I couldn’t believe it.”The idea sparked media attention across the country, as well as the attention of the Dr. Pepper Snapple Group, which placed the winning bid of $5,700, then upped the ante to $10,000.